Entrepreneurial Analytics
Measure what matters. Lead with insight, not instinct.
Built on the Nile Hatch framework
About this course
Growth without measurement is guesswork. This course builds the analytical foundation that investors expect and operators need — covering unit economics, customer lifecycle metrics, cohort analysis, and the leading indicators that distinguish healthy growth from unsustainable CAC burn.
Course modules
The Analytical Operating System
How to build a measurement culture in an early team — and which metrics to instrument before anything else.
Unit Economics: The Foundation
LTV, CAC, payback period, and contribution margin — calculated from your actual numbers, not industry benchmarks.
Customer Acquisition Analysis
Decomposing your acquisition funnel and identifying the levers that actually move conversion.
Retention & Churn
Measuring and interpreting retention across cohorts — and diagnosing why customers leave.
Cohort Analysis
Building cohort views that reveal the underlying health of your business behind blended averages.
Revenue Metrics
MRR, ARR, expansion revenue, and the signals that predict whether growth is durable.
Financial Modeling for Operators
Building a financial model from your unit economics — not as a spreadsheet exercise, but as a decision tool.
Leading vs. Lagging Indicators
Identifying the metrics that predict outcomes weeks or months before they appear in revenue.
Investor Reporting
What goes in a board update, how to frame results that missed plan, and how to build investor trust through data.
Building Your Analytics Stack
Tooling, dashboards, and the rhythm of analytical review that keeps a founding team grounded.
What you'll be able to do
- →Calculate unit economics from your actual business data
- →Build and interpret cohort retention curves
- →Identify the leading indicators most predictive of your growth
- →Construct a financial model grounded in unit economics, not top-down targets
- →Design an investor-ready metrics dashboard